Harry Potter + Google = Love
Posted by ashleyfmiller
First up is political news — both Google and Facebook have spent more money during this quarter on lobbyists than they have ever spent previously. Both companies have had some run ins with the FTC and are now throwing money at theproblem. Google is spending way more than Facebook, though — $2.06 million in the second quarter to Facebook’s $320,000. For the first time ever, they even spent more than Microsoft!
To further their attempts to take over the internet, Google is also planning on offering a low-interest credit card to advertisers on AdWords. It’ll be a MasterCard without an annual fee and a 8.99% APR, but can only be used for ads. The idea is that small businesses can get some credit for big ad campaigns at holidays without having to have funds for it on hand.
Google is also offering a new feature in Gmail that allows you to use more than one line at a time. The multi-call feature lets you put people on hold and pick up another call at the same time — a normal call waiting function that’s relatively new to the online phone services. They actually are going to offer the full call waiting function, meaning that you get notified of incoming calls and can choose to answer and put people on hold and all that jazz, but you can only use two outgoing calls at a time.
Google+ continues to grow, gathering a fairly young demographic. It’s currently the 42nd most visited social networking site in the US. Google+ has grown by 821% since the week of July 2nd and has a much larger percentage of women than originally estimated, meaning that it’s probably not just engineers and internet nerds who are jumping on the bandwagon. In an attempt to compete with Apple and Facebook, Google+ will be offering games and taking a much lower percentage of revenue from games — approximately 5% compared to the normal 30%. Google also will host the games on their own servers, theoretically making them faster and less buggy.
Google will be shutting down Google Labs, a feature that allowed users to test run experimental features on different websites. For example, the popular beer goggles that requires you to do simple math to access your email late at night on the weekends, to try to prevent drunk emailing. They say that many of the features in Calendar or Gmail won’t be going away, but it’s unclear what exactly is going and staying. The good news is that just because there will be no more labs doesn’t mean that the 20% rule is going away — Google employees are supposed to spend 20% of their work time on personal pet projects out of which many of the labs have emerged.
And finally, of personal interest to me, is Google’s announcement that it is teaming up with JK Rowlings Pottermore to make the Harry Potter books available through Google eBooks. Google will also get exclusive payment rights for all Pottermore.com purchases, edging out PayPal and Amazon Payments. With Harry Potter and the Deathly Hallows Part 2 set to be the first of the series to reach 1 billion, it seems that despite the fact that Harry Potter is about to be 15 years old, it’s still a major draw.
Originally Posted at SocialAxcess.com
About ashleyfmillerI write, give occasional speeches, and am currently getting my PhD in Mass Communications from South Carolina. Before going back to school, I worked in Los Angeles in reality tv, web series, and film.
Posted on July 23, 2011, in Entertainment, Social Networking and tagged adwords, Amazon, facebook, Games, gmail, google, google labs, google plus, google voice, Harry Potter, lobbyist, mastercard, PayPal. Bookmark the permalink. Leave a comment.